“He’s my favorite rapper,” said Terren Frank, a senior whose father, Tellis, had also played in the NBA.
Sierra Canyon has as many assistant coaches as the Lakers (six), has flown as far as an average NBA team (more than 40,000 miles), and will appear on ESPN 15 times this season.Īll of which meant a tag from Drake prompted little more from the team’s players than a debate over his place in the rap pantheon. In early January, when Sierra Canyon played Minnehaha Academy at Minneapolis’s Target Center, home of the NBA’s Timberwolves, they drew 17,000 fans - more than had watched the Timberwolves play the Golden State Warriors two nights before. The Trailblazers sold out arenas from Dallas to China (where they took a two-week August trip through Jiaxing, Jinhua, Lishui, Suichang, Shangyu, and Hong Kong, just before the NBA’s own preseason brand-building tour was sucked into debates over the protests there). Since then, more and more celebrities were showing up courtside at the team’s games, even on nights when they could have caught the Clippers or Lakers at Staples Center. Last May, LeBron James and Dwyane Wade, who had formed the NBA’s first super-team in Miami a decade ago, announced they were sending their sons, Bronny and Zaire, to Sierra Canyon to play basketball together. Boston is considered one of the country’s best high-school basketball players and had transferred from Georgia to spend his senior year in L.A., but he was not the primary reason for the hype. Boston, a senior who plays on the varsity basketball team, the Trailblazers - the reason for Drake’s interest. “Honestly, I forgot that even happened,” said B. J.
Not so at Sierra Canyon, which has recently become the most Instagrammed high school in America. There was also a time when one of the world’s most famous people announcing that he was tying his brand to a prep school would have been a defining moment in the lives of every teenager there. There was a time, not long ago, when it would have been unusual for Drake, the father of a 2-year-old, to post a photo of himself wearing a sweatshirt with the logo of Sierra Canyon, a private high school in the unfashionable outer reaches of the San Fernando Valley.
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